Help make NIMA
a workplace benefit.

Subject: A tool that's made a real difference for me - worth 20 minutes?

Hi [Name],

I wanted to reach out about something that's had a genuine impact on my day-to-day at work, and I think it's worth a quick conversation.

I have celiac disease, which means I have to be careful about gluten exposure - not just in what I eat, but where it comes from and how it was prepared. Managing that at work is harder than most people realize. Even a small exposure can mean hours or days of real symptoms: fatigue, brain fog, GI pain. It affects my focus and my ability to show up fully, especially around catered meetings, team lunches, and travel.

About [X months/years] ago I started using a device called NIMA (nimanow.com), a portable gluten sensor that lets me test food before I eat it. It doesn't replace good gluten-free options, but it's given me a level of confidence I didn't have before. I've had fewer setbacks, and I'm more present at work as a result.

I'd love to explore whether [Company] might be able to support access to NIMA for employees who need it.

For context: celiac disease affects about 3 million Americans - roughly twice as many as rheumatoid arthritis, a condition most benefits programs already recognize and support. Research shows that employees with celiac disease incur about 2.5x higher all-cause healthcare costs than matched peers, with meaningful impacts on attendance and productivity, particularly around workplace meals and travel. The condition is often invisible, and the burden is often assumed to be a personal preference rather than a medical one.

NIMA is already HSA/FSA-eligible, so employees with those accounts can technically use pre-tax dollars today. But that requires knowing the option exists, having available funds, and fronting the cost out of pocket first. Employer coverage or a direct subsidy would remove those barriers and make a real difference in who can actually access it - similar to how some companies subsidize tools like CGMs, meditation apps, or condition management programs.

I'm not asking for anything complicated - just a 20-minute conversation to share a bit more and hear your thoughts. The NIMA team will be copied on this email and can answer any product or cost questions directly, so nothing falls on you to research.

Thanks so much for making time for this.

[Your name]
[Title, optional]
[Contact info, optional]

Subject: Making the case for NIMA as an employee wellness benefit at [Company]

Hi [Name],

I’m reaching out to make a case for adding NIMA to [Company]’s wellness benefits program. I have celiac disease, and I use a device called NIMA (nimanow.com) to test food for gluten before I eat. It’s been genuinely useful at work - particularly around catered events and travel. But this email isn’t primarily about my experience. It’s about a gap in how most companies support a well-documented, costly condition, and a low-cost way to close it.

What celiac disease actually costs employers
Celiac disease affects approximately 1% of the U.S. population - about twice the prevalence of rheumatoid arthritis, a condition most benefits programs already recognize and support. Including non-celiac gluten sensitivity, the affected population rises to roughly 7%. In a workforce of 1,000 employees, that means an estimated 10 or more people are managing a condition that is directly triggered by the food environments employers create and control: catered meetings, team lunches, offsites, and travel.

The workplace burden is documented. In one population-based registry study, employees with celiac disease averaged approximately 15 more lost workdays per year than matched peers - a directional signal, though U.S. figures may differ. U.S. claims analyses show they incur roughly 2.5x higher all-cause healthcare costs than matched controls. Even when present, accidental gluten exposure causes multi-day cognitive impairment and fatigue that affects performance. For employees managing celiac, this is a recurring, predictable risk tied to the food environments employers control.

Where NIMA fits
NIMA lets employees test food for gluten before eating. It doesn't replace a gluten-free diet or careful label reading - it supplements them by giving employees a way to make more informed decisions when ingredients and preparation practices aren't clear or cross-contamination may occur. That additional layer of confidence directly reduces accidental exposure and the downstream absenteeism that follows.

NIMA is already HSA/FSA-eligible, so employees with funded accounts can technically access it today. But eligibility isn't the same as accessibility - it requires knowing the option exists, having available funds, and fronting the cost upfront. Employer coverage, whether as a subsidized benefit, a company-sponsored program, or a formally communicated HSA/FSA-eligible option, removes those barriers in a way that meaningfully improves both uptake and equity.

Why this is worth considering
The cost of a single avoided ER visit, sick day cluster, or accommodated ADA request likely exceeds the annual cost of covering several employees. Celiac disease is also one of the more common conditions an employer might support that has no pharmaceutical treatment - the entire management burden falls on the individual, and much of the exposure risk is created directly by employer-controlled food environments. That makes this a relatively low-cost, high-impact place to act.

This isn't a new category of benefit. It follows an established pattern: identify a medically recognized, work-affecting condition; provide a targeted tool that reduces exposure risk; measure uptake and impact over time.

What I'm asking for
I'd ask that this be routed to the appropriate person on the Benefits or Total Rewards team - whether that's ahead of the next enrollment cycle or as part of an ongoing wellness evaluation. I'm not asking for a decision today, just for it to get in front of the right people.

The NIMA team will be copied on this email and can answer any product, pricing, or implementation questions directly - nothing falls on you to research or resolve independently.

Thank you for making time for this.

[Your name]
[Title, optional]
[Contact info, optional]