Champions Overview
Help more people discover NIMA.
People managing celiac disease make food decisions every day in workplaces, schools, restaurants, and care settings.
Many institutions want to help but still do not know tools like NIMA exist. Champions help change that through simple introductions.
The Opportunity
Many institutions still aren’t familiar with NIMA.
Employers, schools, and clinicians shape the support and access people rely on every day.
Yet many of these institutions still have not discovered NIMA. Champions help bring NIMA into the places where greater awareness can lead to stronger support and broader access.
The goal is simple: Introduce NIMA
where decisions are made.
The goal is simple: Introduce NIMA where decisions are made.
Our Mission
Expand access over time.
Champions help build awareness today, open the door to stronger institutional support, and create more pathways to access over time.
Today
Next
Goal
WHAT A CHAMPION ACTUALLY DOES
You’re not advocating.
You’re introducing.
Being a Champion is simple. You connect NIMA to an institution in your life, and the team takes it from there.
How It Works
You make the connection.
We handle the rest.
Choose the template that fits your situation, send the email with the NIMA team copied, and we take it from there.
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Step 1: Choose your template
Select the template that fits your situation: employer, school or campus, doctor, or dietitian. Each template is prewritten and easy to personalize.
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Step 2: Send the email
Personalize the template with a few details, then send it with the NIMA team copied.
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Step 3: We take it from there
The NIMA team handles the follow-up. No meetings, no product explanations.
BEFORE YOU BEGIN
A few quick details.
Share a little about yourself so we can connect you with the right materials and support. No commitment required.
Champion Tracks
Where do you want
to make a difference?
Where do you want
to make a difference?
Each track has its own page with pre-written templates, key stats, and step-by-step guidance for your specific situation.
Employer Champion
Tell your employer
CHAMPION IMPACT
One introduction
can help many people.
When an institution learns about NIMA, the impact can extend far beyond a single introduction.
A single introduction can create broader awareness in the places people already rely on for support, guidance, and access.
- A workplace introduction can help more employees learn about NIMA
- A school or campus introduction can help support more students and families
- A clinical introduction can help more patients discover NIMA through care teams
Champions help create impact that reaches
beyond one person.
Champions help create impact that reaches beyond one person.
Becoming a Champion
A simple role, with real value.
A simple role,
with real value.
Being a Champion is designed to be easy. You make an introduction, and the NIMA team handles the rest, while you receive support, updates, and early access.
One simple introduction
Early access
A CHAMPION STORY
How one introduction
can support more families.
This is what broader support can look like.
Expand Access
Help bring NIMA to one more workplace, school, or clinic.
Help bring NIMA
to one more workplace, school, or clinic.
One email. A few minutes. Real impact.
Your introduction can help more people discover NIMA where everyday decisions and support begin.
Common questions
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What is a NIMA Champion?
Someone who uses their experience to create change, not just for themselves.
A NIMA Champion is a person living with celiac disease, or caring for someone who does, who takes one small action to make NIMA more accessible at their institution.
Not a lobbyist. Not a product spokesperson. Just someone with a real story, a pre-written template, and the knowledge that their ask could open the door for dozens of other people managing gluten in the same building.
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Do I need to be a NIMA customer to participate?
No. Participation is open to anyone living with celiac disease or caring for someone who does. Champions with personal experience often have the most compelling stories.
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What if my employer or school says no?
That's completely fine. The goal is awareness. Even a single introduction helps institutions learn about tools they may not have encountered before.
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Will I have to answer product questions?
No. The templates guide institutions to contact the NIMA team directly for any questions.
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Can I participate in more than one track?
Yes. Many Champions choose more than one track depending on their situation.
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How long does it take?
Most Champions complete the process in under ten minutes.
Choose a template, personalize a sentence if you wish, and send the email. -
How do I know if I’m invited to the founding cohort?
The founding cohort will be personally invited - we’re starting with customers who have placed 3 or more orders and expressed interest in advocacy. Fill out the form above to get on the early list.
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Is NIMA a medical device?
No, the NIMA Sensor is a consumer-use gluten detection tool, not a medical or diagnostic device. NIMA is designed to help you eat with confidence as part of a gluten-free lifestyle, but it should not replace medical guidance or allergen labeling. Always follow your doctor’s advice and continue to communicate your needs to waitstaff, read ingredient labels and allergen statements.
